Process

Coming up with two mascots that captures Torrens’ vision was no walk in the park. The client specified they wanted the mascot to have an Australian Flora or Fauna tie in- something students would uniquely get to experience studying in this country. 

I turned to birds for inspiration, as their bright colours reflected the aesthetic of the University greatly. Additionally bright colours were shown to illicit high emotional responses (such as creativity), making them ideal for creating engagement between the mascot and user, and fostering a learning environment.

Through combining student feedback, and conducting extensive research, I was able to effectively turn our findings into two cohesive concepts that echoed Torrens University’s principles. After finalising the design and art direction, I produced two mascots that would effectively help students navigate the university’s Metaverse, packaged into a fun educational experience.