Process

I worked closely with the client, Felix Lovell, co-owner of Misplaced Curiosities, when designing the logo. The client specified they wanted the logo to have a mysterious horror element. We aimed that this element to the logo would garner intrigue from the general public, hence generating interest and hype around attending the gallery.

I turned to eyes as inspiration for the logo, as well as old newspapers, and the work of David Lynch.

With the merchandise concept, I experimented with deforming text to create a textured, energetic, almost movement-like optical illusion. I chose to use the whole spectrum of colour to represent the great spectrum of artist's that would be featured in the galleries, each harbouring a unique individual practice of work.